You probably already know that without website traffic, you can’t make the sale.

Traffic is one thing but converting your that traffic from prospects to customers is another.

I’ve written this report to give you the exact tactics I use to convert more visitors to customers and/or subscribers.

The amazing thing about these tactics is that it can be used in any niche — it doesn’t matter if you’re in the golf, dog, self-help or gardening niche. There are a couple of niches where it would be a bad idea to use these tactics, i.e. - gambling and the “S” word…you know what I’m talking about
So makes sense?

It had been said, by advertising and marketing experts, that a “healthy” conversion rate for a direct-response type of website is 1.5%. So this means for every 100 unique visitors that land on your salesletter, one to two of them will buy your product.

From my own testing, squeeze pages (like UnstoppableResults.com), convert at about 30-35%. So again, for every 100 visitors that land on that page, 30-35 of them will optin for my offer.

So that’s the conversion tactics 101.

Let’s get down to the more practical stuff…

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When writing sales copy, all internet marketers know that a long copy will sell more than a short copy. This does not mean that the more words the better. The quantity and the quality of detail is what will improve its performance.

Having the correct sales structure will keep the reader interested from start to finish. These are the steps to follow to create a successful sales letter:

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