Unstoppable List Building Secrets - Part 4
"Simple Yet Effective List Building Strategies For Any 'Joe Blow'"
 

Getting Your Subscribers To Respond Hyper-actively To Your Emails

By Aurelius Tjin

You've written a nice email, formatted it correctly, gave them the link to go the site you want them to go to and signed it.  What happens after?  Not what you quite expected.  No response, no clicks, no signups, no sales and not much of everything in general.

In this article I'll reveal some of my gems on getting your subscribers to respond to your emails.

What is the first thing you look at when you receive an email?  For some it might be the subject line.  Although the subject does play a major role in getting your emails read, it's not number one.  What's number is the "From" section.

You see, there are hundreds and thousands of marketers out there but what makes one stand out is their rapport & credibility.  When they have that the reader doesn't care much about the subject line because they know that the "expert" has given them value one way or another.

That's the first part of getting your subscribers to "respond" to your emails.

Next, it's your "subject line".  What you don't want to do is make your subject line sound like and ad. 

What you do want to do is make it sound like a friend or family.  Relationship plays a major role in email marketing.  You need to sound casual not 'corporate'.

Some examples of great subject lines:

"John, dinner's one me..."

"John, will you meet me at 8?"

"John, this tip is almost too easy..."

What you want to do is build curiosity. 

Writing email copy is very much like writing normal copy.  It's just a "skeleton" version.  It's the meat of the actual copy.

Once you get your subscribers to actually open you email then comes the email copy.

The format for writing email copy is much like normal copy as I said.

Secrets for writing great email copy:

Build curiosity in every email you send.  

This is how you get your subscribers to take action.

Add value to them.  The simple truth is, your subscribers not only get your emails but dozens or even hundreds more.  Why should they read your email?  Always add value in every email you send.
 

Make your emails sound "personal". 
This way you don't sound like you're always offering product after product.  You'll sound more like a friend. You need to build a personal relationship with your subscribers.  That's key to getting more responsiveness.
 

Wrap your text to no more than 60 characters wide. 

This makes it easy on the eyes just like newspapers.  They're split into columns.
 

Emphasise keywords or key phrases by using HIGHER CASE letters. 

But do note that you should never use higher case in your entire email.  This gives the feeling of aggressiveness.
 

Never use HTML format for your emails.  Always use plain text.  

Some email programs don't allow HTML formatted emails.  The only way the reader can see it is to "unblock" it.
 

Try to use a "P.S." in every email you send out.  

You need to expect that there are "email scrollers and scanners" so this is where the P.S. comes handy.  The P.S. should summarise the whole email into one short paragraph.  If the reader is interested, they'll go back to read from the start.

These tips alone will increase readership and most of all responsiveness.  Try it out today and you'll see the difference instantly. 

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About the Author: Aurelius Tjin is The Publisher of The 'Unstoppable Internet Marketing' Newsletter. Discover His Secret Strategies To Skyrocket Your Internet Marketing Business Today. Grab More Useful Tips Like This, For Free, Here: http://www.UnstoppableInternetMarketing.com