Pay-per-click advertising has
completely
revolutionized how advertising
is done over the
Internet. No longer must
advertisers purchase banners
or text link ads on sites for a
flat rate per month,
but with virtually no guaranteed
results (not even a
guarantee of a click); instead,
they can purchase “pay
per click” advertising through a
massive contextual ad
server service, such as Google
Adwords.
Now, with this new ability to
advertise effectively
comes several responsibilities:
in order to use it
correctly, you must understand
how it works. You can't
simply purchase the top right
corner of a site for a
flat rate per month. Below, I've
included 10 important
tips for PPC advertising:
1.Actually browse through sites
that serve your
advertisements. Eliminate those
that are low quality
or that are likely to inflate
the price of advertising
by giving you too many clicks
per 1000 views.
2.Remember to always determine
whether or not it is
cost effective to advertise on
contextual ad networks;
or whether you should restrict
your pay-per-click
advertisements to the search
engine itself.
3. Use “day parting” features to
determine when your
advertisements will and wont be
shown. If, for
instance, you find that at
certain times during the
day, you get a lot of clicks,
but none are serious
buyers, you may want to remove
your days from that
period of time.
4. Use the statistics program on
whichever pay-per-
click advertising program you
are using to determine
the effectiveness of ads. If ads
are not effective (or
are too effective), replace them
with something else.
5. Test and refine your ads
until you have the best
possible advertisement (i.e. one
that pulls visitors,
but not visitors that don't
buy).
6.Determine how many clicks you
can afford to pay for
per sale. You should be able to
mathematically
determine the optimal price per
click.
7. Use Google Adword's keyword
tool feature to search
for additional keywords to use
in your campaigns. The
more you have, the more traffic
you will pull.
8. Remember to segment each
campaign into a list of
keywords and an advertisement
that matches that list.
The smaller the list of
keywords, the more narrowly
focused the advertisement can
be, making it more
effective
9. Remove keywords from your
campaigns that are not
cost effective. Many keywords
will pull searches, but
will end up decreasing your
click through rate or not
converting to sales after
someone clicks through.
10. Use negative keywords to
prevent freebie seekers
from running up your click
through count. For
instance, get rid of keywords
like “free” and “cheap,”
unless your product is free or
cheap.
Follow each of these ten tips
carefully and you will
find that using pay per click
advertising isn't as
hard as it may seem initially.
About the Author:
Aurelius Tjin is The Publisher
of The 'Unstoppable
Internet Marketing' Newsletter.
Discover His Secret Strategies
To Skyrocket Your Internet
Marketing Business. To
Find Out More Go To
http://www.UnstoppableInternetMarketing.com
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