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List Profits Secrets: How
to Get Your Subscribers to Open Your Emails
and Take Immediate Action. Part 2
By
Aurelius Tjin
In the first issue of these series on Email
marketing techniques, we looked at the
number 1 technique that you can use in
creating magnetic headlines, bound to get
your subscribers clicking through. In this
second part, we’ll be looking at an equally
important part of the whole:
I’ll teach how you to personally achieve
those results. Getting your subscribers to
click through and read your email is not
just enough. Its good if they have a hint,
which draws them in. But nothing, and I
repeat nothing, sells faster and makes more
impact than a “How I Did It” story.
Have you ever done something and had people
asking you how you did it? This does not
mean that you have to cook up a story. If
you have not achieved those results, then in
my opinion, do not bother to teach it. It
would simply portray you as someone who does
not “walk the talk”. If you absolutely have
to do it, get someone who has done it
themselves. Interview him and either get it
transcribed into a PDF format or let
subscribers download the call in mp3 format
or on their IPods.
This simple procedure instills in your
subscribers the confidence that if you can
do it, they can too. Nothing speaks better
than personal results. It works like magic.
Because people are always asking questions
like, “How did you make so many sales? How
did you lose so much weight? How did you
learn how to speak so well in public? How
did you get to achieve so much in such a
short period?”
You see, that’s why books and reports
depicting “How I did so and so” sell like
crazy. People want to tap from the direct
knowledge source and experience. There is
the assurance that the learning curve is
faster and the mistakes can be avoided. If
you’ve read Marlon Sander’s book on how she
grossed over $500,000 in a year, you’ll see
a typical example of this concept put to
work. The reason her e-book sold was because
of the first-hand experience and knowledge
she was promising to give out.
Everyone desires results. That is why titles
like “How I lost 20kg in 3 months”, “How I
made $15,000 in 25 days”, “How I learned
public speaking in 3 months” etc. will
always be bestsellers and
attention-grabbers. Everyone wants to not
only hear success stories, but to see how it
can be applied to their lives.
At least you can see that I really practice
what I teach because you are still here. The
title I used is what drew you in and is
still what is keeping you reading. Learn how
to use the power of personal experiences. If
you do not have any, go get an experience or
invite someone who has an experience to
share it with you. Then share it with your
subscribers. I have seen this particular
method work like crazy and draw in so many
sales.
In the last and final part, you’ll find the
last straw that will get you floods of sales
and responses from your email marketing
campaigns.
Remember today’s lesson: Teach how you
personally achieved results.
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About the Author:
Aurelius Tjin is The Publisher
of The 'Unstoppable
Internet Marketing' Newsletter.
Discover His Secret Strategies
To Skyrocket Your Internet
Marketing Business Today. Grab
More Useful Tips Like This, For Free, Here:
http://www.UnstoppableInternetMarketing.com |