The Biggest Mistake My
Friend Made When Publishing
An Ebook And How You
Can Avoid This Mistake.
Imagine publishing
an ebook only to learn that you’re making no
sales, no traffic to your website and no
profits.
How depressing will that be…
A while ago my friend, just finished writing and
publishing his new ebook called “How To Be A
Good
Retail Worker”. He has no problems with writing
an ebook.
He knew how to write, he knew how to organize
his
work into a structured way. But he had one
problem -
He couldn’t sell it in the end! Why? Because he
failed
to see how big the demand was for
information on Retail working work. He didn’t
research
before he published his finished ebook. He lost
hope and
didn’t have any confidence anymore. He was
assuming people
will buy his book and he was hoping that a lot
of people were
looking for information about this subject. He
failed miserably!
To be frank, without doing your “research”
you’ll go no where
with your ebook venture. You’ll be brain dead
and you’ll
be like a blind man going no where but the wall
in front of him.
Without researching before hand you’ll:
- Waste a lot of your time (and time = money).
- End up having no hope and momentum.
- Wonder if you’re ebook will ever sell or not.
- You’ll need to guess and hope a lot. Hope,
hope & hope.
Most people fail to do their research FIRST
before they write
their ebook because they think that it will sell
good. They
hope in wonders that it’ll sell like the best
ebook anyone
has seen. They think that they’ll “get rich
overnight”.
Listen, just because you’ve got good knowledge
about a certain
topic, it doesn’t mean that it will sell! (Sorry
if you
studied ten years on that subject)
To check and see how many people are actually
looking for that
topic, search that topic in your favourite
search engine
such as Yahoo.com. Just for an example you can
search a
topic about “How to make money”. You’ll
literally get over
3.7 billion results. Do you think that this
“product”
will even sell? Look at the competition it has.
The
business sector makes up most of the population
of all
subjects.
So my point here is that you need to create a
product that
either no one has or create a product better
than your
competitors. You can create an ebook based on a
niche
market.
If you do your research on the topic of your
ebook, you’ll
benefit immensely because:
- You’ll know your competition & how large it is
before hand.
- You’ll know if people will even buy your ebook.
- You’ll know how much to sell it for because
you can
compare prices with your competitors.
- It’ll save you a massive amount of time.
- You’ll have more confidence in writing the
ebook because
you’re absolutely certain that it will be a
“winning product”.
There are many tools and resources that offer
you to research
hot markets.
Three tools I personally use to find hot markets
include:
- Keyword suggestion tools – Such as
Overture’s keyword
suggestion tool.
- Hidden tools that not many people make use
of –
If you want to find very niche markets try
looking at Ebay’s
categories such as Books & Comics > Business >
Ebooks.
One other “hidden” tool that not many people us
is eBay’s “Pulse”.
This tool will show you the top 10 keywords
searched on ebay. You will find this tool on the
homepage,
called “eBay Pulse”.
- Forums – Take a look at the forum that
relates to your
topic. If your subject has something to do with
weight
loss then search “weight loss forums” in your
search
engine. You’ll find a lot of people posting
their
questions and problems.
- Surveys & Questionaries - If you have
an opt-in list why
don’t you survey your list about the topic? Ask
them what
is the biggest problem in __________.
The biggest tip I can give you is to take baby
steps. Get
those “small ideas” that you had a long time ago
and work
on that first. So then you can make “achievable
goals” not
a huge project which would take a lot of time
and money.
So if you really want to learn how to sell and
profit from y
our ebooks and I’m stressing this out – It is
highly
imperative, important & crucial that you do your
research
of your market FIRST before you even type/write
a single
letter or word on your text editor/notepad.
You’ll then
cut the guess work.
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Aurelius Tjin is
founder and owner of
http://www.AureliusTjin.com
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